From Publishers Weekly Mohammed’s breezy, informal account of a range of pricing strategies takes as its starting point the realization that different “customers place different values on the same products.” With this in mind, Mohammed (Internet Marketing) recommends a variety of strategies that will attract customers with different product evaluations and yield different profit...
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The chronicle of Jamaican entrepreneur Gordon “Butch” Stewart and his all-inclusive Caribbean resort chain, Sandals Resorts, is an engaging travel business success story. Stewart began his career selling air conditioners door-to-door, and, in 1968, founded Appliance Traders Limited, a booming appliance business still in operation today in Kingston, Jamaica. In 1981, with no hotel...
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Effectively Develop and Manage a Resort Property-Revised and Updated In recent years, the definition of “resort” has expanded to include any facility that provides recreation and entertainment in combination with lodging. Revised and updated for these changes, Resorts: Management and Operation, Second Edition covers both new trends, like the increasing popularity of timeshares and...
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